Our Mission

In short, we teach bread baking. But we do it a bit differently. We seek to give as many people as possible, through clear simple instruction and practice, the ability to create the bread of their dreams. Whatever loaf you crave, whatever ingedient combinations you desire, it is our hope that from following the lessons on this website you will gain the skills, and knowledge neccessary to create your own custom loaves.

Beyond this, we hope that a Breaducation will show people that baking great bread is not as hard or time consuming as it appears on the surface and that it is fully possible to never have to buy supermarket faux-bread ever again.

Who We Are

A Breaducation was started in 2012 by Jorgen Carlsen. Jorgen started baking bread in his spare time while attending the University of California at Santa Barbara and quickly became hooked. After graduating, Jorgen created a successful bread program for Osteria Stellina restaurant in Point Reyes Station, CA. After a year at the restaurant, Jorgen's thirst for more bread knowledge got the better of him and he applied for and was accepted as an intern at the San Francisco Baking Institute. Currently, Jorgen is a baker at Craftsman and Wolves Bakery in the Mission district of San Francisco, CA baking bread and viennoiserie.

You can contact Jorgen here.


Most photography for the site is the work of the talented Johanna Prucha McCarthy. See more of her work here.